Over 1,700 sustainability coordinators, faculty, students, and staff descended into Nashville, TN this week for Association for the Advancement of Sustainability in Higher Education’s (AASHE) 8th Annual Conference & Expo. This year the theme was Resiliency and Adaptation, taking a hard look at how we can be resilient in the face of climate change and how we can adapt to the changes that are already being observed across the country, from increased numbers of severe weather events to animals moving their habitats north. There are even impacts that include where I live in the Midwest.
If attendance is an indicator of the importance of a topic, then behavior change is definitely one of the more important conversations that happened this week as adaptation and resiliency were discussed in depth. The sessions where employee and student engagement were connected with behavior change were overflowing with attendees. In the past there has been a big emphasis on technological and an organization’s structural solutions, but now more than ever the sustainability profession is talking about the importance of each individual’s choices – that is, their behavior. There are currently gaps in the industry around how to effectively create a culture of sustainability among an organization’s faculty, students, and staff. People are hungry for this information.
There are many questions, studies, and pilots of new products and programs. By trying new programs with proper monitoring and evaluation, people are beginning to get a better understanding of how best to engage in the creation of sustainable culture. Colleges across the country such as the University of Colorado at Boulder, the University of Minnesota, and American University in D.C. are engaging students in a variety of ways.
One great example of innovation occurring in creating a culture of sustainability comes from the University of Minnesota. They developed five key green measures that help organizations inventory existing sustainability behaviors and identify motivations and barriers to sustainable behaviors. After an initial assessment, the GreenFive are used to help identify the best combination of programs and outreach that will help foster a culture of sustainability.
One of the questions I asked over and over of the speakers and product developers was “How long is this behavior sustained after the program is over, or after participants sign on once to create an account?” At this time, no one could say for certain. However, in programs that ask participants to track individual behaviors such as recycling a can or making a trip by bike instead of car, speakers were sharing that it is relatively easy to get people to sign up initially, but to get them to sign back on more than once to continue to track behaviors was a challenge.
Over 1,700 total students, faculty and staff have participated in UNMC’s Live Green Pledge. This is a simple to deploy, yet sophisticatedly designed tool using the best environmental behavior-change psychology to help increase the success rate of participants. Our research has shown that between 70%-85% of pledge participants are still engaging in the positive behavior one full year after they took the pledge. No one else at the conference had evidence of sustained behavior change a year after participating in a green competition or other pledge program.
Fortunately so many bright people from across the country are working to find the best ways to foster sustainable and thriving organizations through culture and behavior programs. As Verdis continues to use our pledge, we will continuously improve it as new research comes out about behavior change programs