Transportation demand management programs encourage employees to walk, bus, bike, ride share or telecommute to work. Our expertise in transportation solutions, combined with our expertise in behavior change, can offer you the opportunity to save millions of dollars in avoided car storage infrastructure costs.
What is Transportation Demand Management?
Transportation Demand Management (TDM) is the practice of understanding how people make decisions about their transportation. It encourages people to use active modes of transportation, such as walking, busing, biking, ridesharing and even telecommuting– and gives them the resources to do so easily. TDM strategies can save individuals thousands of dollars by avoiding the costs of automobile fuel, maintenance, insurance and parking; and they can save organizations millions of dollars in avoiding the costs of building parking infrastructure.
Active commuting has significant health benefits as well: it maintains cardiovascular health, lowers blood pressure, helps prevent diabetes, reduces obesity and cancer risks– all of which correlate with greater happiness and psychological well-being. Employees value employers that support transportation choice. And of course, active commuting helps to reduce emissions of harmful greenhouse gases.
We have years of experience in helping our clients implement successful TDM programs. We use a data-driven approach to assessing baselines and progress, and we marry our TDM expertise with our behavior change expertise to create effective programs that allow employees to start adding active transportation modes to their commuting mix.
Getting Started: Survey & Baseline Report
The first step to an active transportation commuting program is to conduct a survey to discover how employees commute and identify opportunities. The survey will reveal:
Mode split
Employee’s current and potential commuting modes
Barriers & Opportunities
What real & perceived barriers prevent employees from using active modes and what opportunities could help them make the shift
Strategies
Identification of the best strategies for an organization to realize the potential mode shift to active commuting
Behavior Change Campaign
The next step in the process is to create a behavior change campaign that will encourage employees to try active commuting for one or more trips per week. We use the tools of Community-Based Social Marketing to develop customized strategies for your organization that will work with your existing communication and engagement platforms. We work with you to implement the program and reach your employees. Lastly, we measure results to assess effectiveness.
Most cities and businesses today realize that our single-occupancy vehicle culture will need to evolve to a more cost-effective and sustainable transportation infrastructure for the future.